hey, Vivian here

Product Designer currently at Remitly · Previously at Duolingo (7+ years, from small startup through IPO).
I design growth systems for global, high-friction products.

Pennsylvania, USA | English · Português (BR) · Svenska

A screenshot of a Streak Society screen, showing Duolingo's Duo owl in a tux, standing on a podium and wearing a flame pin. He is standing in front of the number 1000 and under him it says "Welcome to the Streak Society." by Vivian Reidler

Fintech · 0→1 · Conversion Systems

remitly business

‍From hidden experiment to $408M, Designing a business product inside a consumer app

Fintech · Product Innovation

pay with a link

Reinventing how small entrepreneurs pay contractors abroad without asking for banking details

A screenshot of the remitly feature that allows small and micro businesses to pay with a link

A screenshot of a Streak Society screen, showing Duolingo's Duo owl in a tux, standing on a podium and wearing a flame pin. He is standing in front of the number 1000 and under him it says "Welcome to the Streak Society." by Vivian Reidler

Mobile App · Habit Design

streak society

An exclusive loyalty tier for Duolingo's most dedicated learners; 3.15% lift in paid subscriber DAUs

MOBILE APP · 0→1

news feed

An in-app tab connecting 500M+ learners to the Duolingo brand and each other

A screenshot of the Duolingo Newsfeed, showing a news item with characters waving at each other above the text "Practice Japanese with real people" and a cropped news item showing balloons underneath. By Vivian Reidler.

Event Branding · Community

duocon

A global event celebrating language, communication, and technology that grew into 100K+ attendees